Chocolate Frosted Flakes | The New Sound of Cereal
You can't buy the attention of teens, you have to earn it. To make Kellogg's new Chocolate Frosted Flakes launch something they would notice, we had to think less like a brand and more like a record label. So we made the bold move to release a single from one of America's hottest
new bands, PRETTYMUCH, on the first ever playable, edible record make of cereal. With over one billion impressions and media coverage from Fast Company to TRL, the campaign was a sweet success.
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